Why Design?

To design is much more than simply to assemble, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.

Paul Rand

  • Introduction to the Adobe Creative Suite
  • What is Graphic Design? Computer Graphics?
  • Careers?

Homework
Assigned Reading – Layout Workbook, Kristin Cullen, pages 1-51
Reading – Notes Online, Introduction, Chapter 1 & Chapter 2
Exercise 1 Simple Masks – in class exercise

A graphic designer is an expert in the manipulation of type and image as a means to order information, present ideas, and sell messages. This will not change in the year 2000. What will change, however, are the tools, environments, and languages of design. Style will also shift, but style is the covering not the content. Design is a vehicle for conveying content.

Steven Heller, author of The Education of a Graphic Designer

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