Moorpark College Graphic Design

The COM 109 lab will be open at the following times during the finals week:

• 12/10 10:30am-6:00pm
• 12/11 1:00pm-6:00pm
• 12/14 10:30am-6:00pm
• 12/15 3:00pm-6:00pm

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Wed., Dec. 16th from 10:00 a.m. – 12:00 p.m.  Please do not be late. Be ready to present your final project to the class at 10:00 a.m. sharp.

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As of today, November, 16, you should be ready to show:

• Final Project Folder
• Project Proposal printed and attached on left
• Assignment Sheet filled completed with all but times
• Dummy
• Copy log

You should be prepared to get all of the content onto their intended pages. I will be looking at the decisions you have made:

• Type of publication
• Page size
• Margins
• Master page content
• Typography choices

This week I will meet individually with each student for a progress review.

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From this session through the end of the semester, we will concentrate on multiple page publications. Everyone needs to turn in a written proposal specify what your final project will consist of. Your choices are:

• Magazine
• Newspaper
• Newsletter
• Book
• Multi-panel, multi-page brochure
• Catalog
• Instruction manual
• Calendar
• Website Design

You are free to choose the type of publication, the subect matter/content, size, media, and client. You can work for yourself, or you may work with a business or non-profit association. Be forewarned that you are on a deadline, and if you choose to work with or under the direction of another person or organization, you are still obligated to meet all of your class deadlines. There are approximately 5 more weeks to class and 9 sessions. Your final project proposal is due NOW.

As of November 11, you should have:

• a working dummy for your final project
• a copy log with page assignments for each element in your publication
• begun to gather text, photos, illustrations, advertisements, and graphics
• begun an exploration of color palettes and design

There are no classes on Monday, November 9th. Our next class meeting is Wednesday November 11th.

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Today we will begin a closer examination of paragraph and text formatting. We’ll cover and review:

Paragraph Formatting

• alignment
• indents & tabs
• space before & after
• paragraph rules
• inline graphics

Character Formatting

• font, size, leading, color & style
• tracking, kerning, & baselline shift

Introduction to Style Sheets

You can use the logotype and images from the Melrose Café & Catering for this exercise, or you can download appropriate food images from iStockPhoto or other stock site.

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Click here to link to the instructions for your Halloween Party invitation.

Due Thursday, October. 15, 2009

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Remember to bring a magazine and ruler to class so that you’ll have the necessary tools to duplicate a magazine layout. Because each student will be working on a different layout, I’ll review and approve each layout before you begin the project.

The purpose of duplicating the magazine layout is to give students the  opportunity to learn and practice:

• measuring and duplicating
• typography basics — headlines, subheads, captions, bylines, lead-ins/read-in, sandwiches/blurbs, drop caps
• text formatting, including flowing text between text frames and pages — font, font families, size, style, leading, column widths, horizontal and vertical justification, insets
• text wraps — offsets, ignore text wrap

Due Monday, October 19th

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Campus is closed today due to the Moorpark fire, apparently caused by an overabundance of bullshit that went up in smoke.

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Using the step and repeat process, prepare your business card to print 8-up for offset printing on an 8-1/2″x11″ sheet.

1. Export your 1-up business card to a press quality pdf with: crop marks, use document bleed settings
2. Place the pdf in InDesign
3. Use the “step and repeat” process to set up your cards in 4 rows, 2 column for a horizontal, or 2 rows, 4 columns for a vertical card.
4. Export to press quality pdf (no crops or bleeds) and print with no page scaling

Due: 9-14-09

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Publication Design Workbook, A Real-World Design Guide, by Timothy Samara

Pages 34-59
Topic Areas Covered:

Reading

• the typography of publications
• crafting extended text
• typographic detail: the finer points
• composing text in space
• developing informational hierarchy

Getting it Printed, by Eric Kenly and Mark Beach

Pages 22-43 – Type and Graphics

Publication Design, by Roy Paul Nelson

Pages 29-104

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