Moorpark College Graphic Design

Students enrolled in section II of GRM24-Desktop Publishing/Publication Design should review the InDesign features listed here, which highlight the specific areas to be covered in this class.

Auomation and Production:

• Paragraph Styles
• Character Styles
• Object Styles
• Story Editor
• Libraries
• Layers
• Links
• Data Merge
• Scripts
• Output Preview & Preset

Colors and Printing:

• RGB, CMYK, PMS, UV, varnish
• Gradients
• Transparencies
• Layout Adjustment
• Color Settings
• Preflight
• Package

Book Features:

• Table of Contents
• Index
• Footnotes
• Impositions

Students meet individually with the instructor to arrange lecture/lab.

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Business Card
While the business card is part of the entire stationery system (business card, letterhead, envelope), your assignment consists of the business card only. The 9/3/08 class will discuss the design process and strategies for developing each of the elements that make up the Stationery System. The corresponding reading in Green’s books is pp. 1-45.

Due Date: Monday, 9-15-08 end of class

Objective: Design a business card and prepare files for 4-color process printing

Color Ways: 4/0, 4/1, or 4/4

Finished Size: 3.5″x2″

Required Formats:

1. Press Quality PDF – One file for each side/page of your business card
2. Press Quality PDF – 8-up business card. All sides/pages in one PDF
3. Screen Resolution PDF (or jpg) – One file for each side/page of your business card
4. Screen Resolution PDF (or jpg) – 8-up business card. All sides/pages in one PDF
5. Color proof bound into your folder with your job sheet, record of communications, and notes

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Due Date: Wednesday, Sept. 3rd.

Format:

1. Digital file (jpg or pdf) attached to email. This part is due promptly upon completion.
2. Print and turn in with completed assignment folder.
3. A copy of the assignment sheet is to be printed and assembled into a new folder and turned in with each printed assignment.

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Here’s another useful book you can add to our list of required books. It’s under $10 and it’s got tons of great information. It’s Chuck Green’s Logos, Letterheads, & Business Cards, part of the Rockport “Design It Yourself” series. We’ll refer to this book as DIY.

We’ll be discussing the “how-to’s” of designing and laying out the business card part of a stationery system.

Reading: DIY: 1-45.

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This week’s objectives

• Understand the InDesign Workspace
• Create a new, custom sized document
• Basic text tool, text and picture frames
• Basic typesetting and formatting
• Place images
• Size and crop images

EXERCISE:

Business Card – follow this tutorial to practice some of the tools used to set up a business card. In Wednesday’s class we will review process and techniques for layout and production of the business card using your original material. There are no restrictions on subject matter or content for the business card, so in this case when we refer to business card, we are specifically speaking of a 3.5″x2″ page size with a .125″ bleed.

Reading

ID Bible (Gruman) – pp. 1-80

Publication Design (Nelson) – pp. 1-49

Here are a couple of must-see videos from “the past.” Enjoy.

Shopping from home in 1999

Apple’s Knowledge Navigator

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Bring in your final project both electronic files and printouts of your progress. We will do a group critique tonight, with the hopes that you go home with new motivation and lots of ideas!

Also, bring all of your publication design and InDesign questions, and we’ll review areas of concern.

Next week is our final class meeting before finals…our final session is May 9th from 6-8pm. The two hours will consist of a critique and discussion of each of the final projects.

This is what you’ll need to turn in at 6pm May 9th:

• CD – include InDesign “PACKAGE”
•  a package consists of the InDesign file, a folder containing all of the linked images, all of the fonts in the publication, and printers instructions…the package is a product of InDesign’s “Package” feature found under the File Menu
• CD – include Print Resolution PDF
• Two copies of the printed proof

The printed proof should be the equivalent of a tight comp. It should look as close to the final, printed piece as is physically possible. This is the last thing a client sees, unless they pay for another type of proof. It should feature any special paper and binding type that you have chosen.

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Tonight will consist of a review and fire drill on the following:

• 3 techniques for creating lines
• Creating color block “headings” using paragraph rules
• Using the color palette to create custom colors, simplify and pre-flight for printing
• Using the pen tool to create a map

You will be recreating a flyer, so if you see this, bring your rulers to class. The lecture will review each aspect of InDesign listed above. Afterwards, you will have the remainder of class to complete the flyer and print. Email a jpg of your finished flyer, as well as an InDesign File (however far you get tonight).

I will also be checking the status of your final projects. Please bring whatever files and printouts necessary in order for us to have a discussion.

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Tonight we will address and discuss the following issues:

• Color Models – RGB, CMYK, Pantone
• Printing Processes
• Paper weights and finishes
• Die cuts, embossing, foil stamping
• Metallic Inks, Aquaeous Coatings, Varnish, UV

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Tonight we will work on refining our dummies and page layouts.

We’ll have a review of master pages and special characters for page numbering and jump lines.

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Change is in the air, but not in Long Beach. Formerly the Gutenberg Festival which was held annually in Long Beach for most of its years, PrintFest 2008 is this Friday, March 28 from 11am-6pm and Saturday March 29 from 10am-5pm at the Anaheim Convention Center.

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