Moorpark College Graphic Design

From this session through the end of the semester, we will concentrate on multiple page publications. Everyone needs to turn in a written proposal specify what your final project will consist of. Your choices are:

• Magazine
• Newspaper
• Newsletter
• Book
• Multi-panel, multi-page brochure
• Catalog
• Instruction manual
• Website Design

You are free to choose the type of publication, the subect matter/content, size, media, and client. You can work for yourself, or you may work with a business or non-profit association. Be forewarned that you are on a deadline, and if you choose to work with or under the direction of another person or organization, you are still obligated to meet all of your class deadlines. There are approximately 6 more weeks to class. Your final project proposal is due NOW. We will discuss the proposals on Wednesday, Oct. 22.

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Reading: Chapter 6 from Getting It Printed, by Eric Kenly and Mark Beach. Pages 90-119. Titled “Using Paper & Ink,”  you’ll get all the important facts that designers need to know about paper.

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• Photoshop to Illustrator
• Illustrator Layers
• Gradients & Gradient Mesh
• Patterns
• Brushes
• Color Palettes
• Effects

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You’ll use four programs to complete the set of four greeting cards.

• Photoshop
• Illustrator
• InDesign
• Acrobat

We will discuss the specifications in class, and this post will be update with more complete information.

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Let’s review what you are supposed to do for your menu assignment.

The exercise involves recreating the text for the appetizer section of the Melrose Cafe menu, plus any other section of your choice.

Format the text using InDesign’s paragraph styles. Make sure to:

• separate the food title on its own line
• Food description goes on its own line
• Price should be aligned right and preceded by leader dots
• Food description should include a minimum of 4 pts. of “space after”

Due Wednesday, Oct. 8th

An extension of the menu assignment is to pick up a menu from another restaurant, preferrably one that is mediocre or poorly designed, and using what you have learned about paragraph and character styles, redesign the menu.

This part of the assignment is due Wednesday, Oct. 15th.

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Heirarchy

Graphic Design The New Basics, Ellen Lupton and Jennifer Cole Phillips, pp. 114-125

Publication Design Workbook, Timothy Samara, pp. 54-59

Page Architecture & The Grid

Publication Design Workbook, Timothy Samara, pp. 60-87

Making and Breaking the Grid, Timothy Samara, pp. 22-32

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Seal Exercise

OBJECTIVES – The purpose of this exercise is to familiarize you with the following:

• Shape drawing tools
• Palette principles
• Offset paths
• Add anchor points
• Type Tool
• Text Formatting
• Layers
• Export to Photoshop
• Filters

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The purpose of this exercise is to update an old logo and recreate it in an Illustrator digital format. The original card was printed on textured paper in two-color thermography. The updated logo will be printed in 4-color process on 15pt. card stock with a UV coat. Download PDF.

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