GRM-24 Week 2

This week we will begin a discussion of Color Management

A Printer is a Printer is a Printer – Check out the sidebar on p. 27 of the Cohen book, From Design Into Print, herein after referred to as FDIP.

The objective is to understand the digital workflow and the process of preparing the digital file to print properly for a variety of print processes. For example, a bleed vs. no bleed, Spot UV or Foil Stamp, Special Folds or Cuts, Card Stock vs. Cover Stock.

  • Color modes/models beginning with the Camera and Photoshop and ending in ink
  • RGB>CMYK – What all the hullabaloo? Color Mode Bit Depth Chart, p. 80 FDIP
  • Understanding Color Gamut
  • Resolution
  • Bleeds
  • Imposition
  • Time and money-saving techniques – step and repeat

Project #1 – Business Card Design
Objective: Create a press-ready business card file for three different variations on the theme with the goal of three price-points: low, medium and high.
Part I – Rough comps for a logo and business card design with low res (72dpi minimum) proofs – due Jan. 31.
Part II – Tight comps with color proofs – due Feb. 7.
Part III – Final press ready PDF and Package Files – due Feb. 14.

 

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