Moorpark College Graphic Design

GRM-24 – Desktop Publishing

Publication Design Workbook, A Real-World Design Guide, by Timothy Samara

Pages 1-33
Topic Areas Covered:

Thinking – Content, Message, Organization

• concept and content
• evaluating and organizing: section and sequence
• the many forms of content
• color as communication
• type as visual concept

Getting it Printed, by Eric Kenly and Mark Beach

Pages 1-21
Topic Areas Covered:

Planning for Results

• precision planning
• timely scheduling
• optimal quantities
• compelling quality
• matching cost and value
• planning workflows
• service expectation
• involving your printer
• working with production managers
• copyright concerns

Publication Design, by Roy Paul Nelson

Pages 1-28
Topic Areas Covered:

Chapter 1 – The Emergence of Publication Design

• the design of magazines
• the design of newspapers
• the design of books
• the design of miscellaneous publication
• the role of the art director
• the art director’s background
• working with photographers and illustrators
• working with writers
• the realities of art direction
• bringing in a consultant
• the exercise of taste

Filed under: GRM24 Publishing and Prepress, Reading List |