Reading assignments – 8-17-09
Posted on August 17th, 2009 by nancy
GRM-24 – Desktop Publishing
Publication Design Workbook, A Real-World Design Guide, by Timothy Samara
Pages 1-33
Topic Areas Covered:
Thinking – Content, Message, Organization
- concept and content
- evaluating and organizing: section and sequence
- the many forms of content
- color as communication
- type as visual concept
Getting it Printed, by Eric Kenly and Mark Beach
Pages 1-21
Topic Areas Covered:
Planning for Results
- precision planning
- timely scheduling
- optimal quantities
- compelling quality
- matching cost and value
- planning workflows
- service expectation
- involving your printer
- working with production managers
- copyright concerns
Publication Design, by Roy Paul Nelson
Pages 1-28
Topic Areas Covered:
Chapter 1 – The Emergence of Publication Design
- the design of magazines
- the design of newspapers
- the design of books
- the design of miscellaneous publication
- the role of the art director
- the art director’s background
- working with photographers and illustrators
- working with writers
- the realities of art direction
- bringing in a consultant
- the exercise of taste
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